Snapchat is an excellent tool for connecting with your audience, but it can do more than that. In the second part of our Snapchat series, we're talking about the different advertising opportunities that Snapchat offers you.
Story Ads are those that are on the discover page. They are placed in the same layout as the featured content, with a 'sponsored' at the bottom. Even with the 'sponsored' sign, these are easy to miss as being ads. It is best to create these to match the other
Most products can be found on numerous sites from numerous businesses. So how do you get your audience to buy yours? You need to sell the experience versus just selling the product. Let's break that down.
Selling an experience sells more than just the product. Customers are looking to get the most out of what they are spending. They want to know that they got the best deal that they could get. You are showing them that it's more than just a product, it's an experience.
Podcasts are a growing form of media used by audiences across the nation. They are what is called a netcast, where hosts talk about different topics and post them online. Podcasts are typically made in a series, where they release new installments each week or monthly. They also offer a great new way to market your business or product.
Podcasts are becoming extremely important in terms of reaching your audience. Marketing Land states that podcasts are gaining 62 million
Social media graphics are extremely important. Creating them may seem difficult, but no worries! We've got some tips and tricks on how you can make social graphics like the professionals.
We are visual creatures by nature. We remember more of what we see than what we read. We remember 20 percent of what we read and 80 percent of what we see. That is a big difference, especially when you are trying to reach your audience and have them remember your message.
Let's face it, LinkedIn is not the first thing you think of when it comes to social networks. Trying to use any social media can feel like you're blindly walking through the dark, but don't stress! Here are three tips on how you can use LinkedIn for your business like a pro.
When posting, remember to stick with content that deals with your industry. For example, if you're in the plumbing industry, you might post an article that talks about the importance of knowing
If there is anything that makes a business owner roll their eyes more, is the idea of having to add marketing to the to-do list.
How do I even begin? What should I invest in? Insta-what? I don't even know how to use my iPhone!
Long gone are the days of putting up a storefront and flipping over the "open" sign, but marketing doesn't have to be a scary or boring word. Here are three great tips on marketing your business that are both easy and fun!
No one can market your
We often tell our website clients about the importance of Facebook and other social media when it comes to their overall marketing strategy. We also make sure they are listed on Google My Business, Apple Maps, and Yelp. Another important thing for our clients is making sure their Facebook page is verified. Why does this matter when your business is already found in so many other places? Verifying your Facebook is important for a few different reasons.
First, it helps give you security and
Yelp is an online directory used to help users find businesses in their area. The primary goal of Yelp is to connect businesses and consumers via an online platform. It's been growing in popularity each year since its founding in 2004, and is one of the best platforms to list your business on alongside Google Maps, Apple Maps, and Facebook.
Even with the knowledge that Yelp is a fairly big deal in today's online business environment, you may still be thinking "Why do I
Even though it feels like summer just started, fall is quickly approaching. The season of colors, leggings, and pumpkin everything is a great time to launch a pre-holiday marketing campaign. If done correctly, a fall marketing campaign can be a great lead into the holiday shopping season.
For some, the summer is a busy time, but for most, it's notorious for a slump in business. This can cause us all to slow down and get used to a more relaxed pace. Kick off fall with a
Even though farmers markets are an important community resource every week of the year, National Farmers Market Week is a great opportunity for farms and producers of all shapes and sizes to educate their community and celebrate. If you aren't quite sure how to go about celebrating, we have found some great resources to help you out!
The Farmers Market Coalition is a nonprofit organization dedicated to strengthening farmers markets across the US. They have a TON of great
Chapstick, McDonald's, Disney- What do these all have in common? They're all globally recognized brands. Even just reading their names probably brought to mind specific memories or feelings. Children can often recognize the branding of a business before they are old enough to read. It's that kind of branding that truly makes a company stand out. But how did these brands become global powerhouses? It's not something that happens overnight. With a little work, and a lot of planning, you can
For many people, summertime means it's time to kick back and relax, take time off of work, and enjoy this slow, lazy season. Just because people are slowing down, doesn't mean your business has to.
The summertime slump is real, but there are ways to defeat it. Don't let the summer heat distract you from having a successful summer with your business.
Here are three marketing tips to help you avoid the summer slump!
Since summer is a slower season for many businesses,
It's not always easy to convince your customers to spread the good news about your company to their friends and family. People need motivation, they need a good incentive, but most of the time they just plain forget to say anything!
If you're looking to get more referrals for your business through your loyal customers, you have to set up some sort of strategy to get people to start talking about you.
Here are a few simple strategies for getting more referrals for your business.
Are you having trouble promoting yourself to your customers? Is traditional marketing and advertising failing to get you the results you need?
If one or both of these problems sounds like you, then you might need a brand new website for your business.
Websites aren't just for giant corporations or special interests anymore; nearly everyone has a website these days, and your customers expect you to have one as well!
If you want to promote yourself in a modern way, and attract new customers
Social media is everywhere around us, these days. Whether you use social media for personal reasons, or you're a business that is using your Twitter, Facebook, etc. for marketing purposes, there's no doubt that social media has changed the way the world functions.
You might already have a Facebook Page or an Instagram profile setup for your business, but do you know why you're using social media? Do you know the benefits of having a strong social presence?
Here are 3 ways that social media can
Are you getting all that you can get out of your small business website? Is it increasing the number of orders you get on a weekly or monthly basis?
If you can't answer either of those questions with a resounding "yes!" then you aren't using your website in the way that you should be.
Every website built by Atwill Media is made to help your business grow. Thanks to our many outstanding tools and features, we want to help you reach your goals and succeed in the business world. But having a great
Have you ever used A/B testing to figure out which version of a marketing piece works (or converts) better?
A/B testing is often used by marketers to see how they can optimize their conversion rate, and bring in more sales to their business. In A/B testing, you take two, or more, versions of your marketing material, with only slight differences between each, and run a test to see which one performs better for your goals.
In order to get started with A/B testing, you first need to figure out what
If you have a website, then it's also important to have and recognize the importance of having a Facebook Page to compliment your business website.
Your Facebook Page and your business website work hand in hand to give your customers the important information that they need when searching for you online. It also greatly impacts whether they decide to make a purchase from you instead of one of your competitors.
But your Facebook Page does you no good if you don't have your website's URL attached
Atwill Media offers you a wide set of ecommerce tools to grow your business online, but if you donât know how to take advantage of these tools, are they really helping your business?
Like the rest of your website, your online store and ecommerce solution requires an understanding of what customers are searching for online in order for it to be successful. In other words, you need to work on the SEO of your online store in the same way that you work on it for the rest of your website.
The holidays are approaching quickly! It seems like just a few months ago we were celebrating the 2016 holiday season, and now we're into November and almost into the biggest shopping season of the year.
By this time, you probably already have your holiday inventory set, and your marketing strategy for getting customers to buy from you this holiday season. But have you thought about incorporating a contest into your marketing strategy for this year?
An online contest is a great way for you to not
In 2017, it's impossible to approach a marketing strategy without thinking about the mobile market and its prevalence in the world.
According to the Pew Research Center, 95% of Americans now own mobile devices. That's a huge percentage of the American population that you could be targeting with your marketing strategy.
But what does it take to start a mobile marketing strategy, and how do you maintain one once you have it?
One of the
Video marketing is the new king of online content.
Although much of the internet is still comprised of blogs, long form articles, and infographics, video content is the most popular and most shared form of content on the internet today.
Just look at your social media feeds. Whether it's Facebook, Twitter, Instagram or something else, original video content seems to take up most of your carefully curated social media feeds.
It's common knowledge that many of these social media companies have
Your blog is more than just a way for you to give your customers valuable information about your company; it's also a powerful way to increase your ecommerce sales on your website.
Many business owners seem to consider maintaining a blog on their website a pointless endeavor. Blogs aren't products that can be sold, and they aren't direct money making tools for the company.
However, this point of view looks at blogs in an entirely outdated way. In the same way that social media was originally seen
How many times has someone other than you or one of your employees written a blog post for your website? Have you ever thought about using a guest blogger? Do you know the benefits of guest blogging and how it can help your business?
Don't worry if you don't know the answers, that's why we're here!
Guest blogging is a fairly common trend in the marketing and business world. Instead of using an in-house content creator to write the content of your blog, you can instead defer the responsibilities
Setting up an online store and implementing an ecommerce solution is one of the best ways to attract customers and convince them to buy from you.
According to a study by Big Commerce, 51% of Americans prefer to shop online than in a brick and mortar store, and 96% of Americans with internet access have made an online purchase in their lifetime.
Online shopping is a growing trend with no sign of stopping in the future. If you haven't yet gotten an ecommerce solution for your website (or even a
Ayyyyyy, my dudes! If you wanna get some real LIT info on how to stay WOKE to your millennial fam, then keep reading and slide into this blog posts DM's! #turnup #sorrynotsorry #yolo
Did that sentence annoy you as much as it annoyed me having to type it out?
Listen, I'm a millennial. Sometimes I use language that you, a company, might not understand or know how to use in context.
That's okay. You don't have to sound like me in order for me to want to buy your products.
In fact, I and many
Email marketing can either be a blessing for your company, or a curse. You can either utilize it to grow your company through more connections and repeat business, or blunder your approach to it, which can result in a loss of customers.
There are things that you can do right in email marketing, but there are many things you can do wrong. Chances are, you might not even know you're doing the wrong thing with your approach to emails.
With everything, there are do's and don'ts, and today we're going
Are you feeling like your ranking on Google could be improved? Do you feel like you're not getting all you can out of your website?
Chances are, you're not doing as much as you should be doing to ensure that people can find your website when they search online.
If you're looking for simple tips to improve your rankings, or maybe a quick refresher, we've got some great tips for you today.
Are you using trending keywords on your website that people are using to
The digital age is here and it's not going anywhere.
With the continuing rise of the internet's influence on the way our world works and how it connects people each and every day, it's hard to imagine a world without it.
Which is just one of the many reason that your business should have its own website. You practically can't operate successfully in today's market without a website for your business.
In fact, according to a research conducted in 2016 by Forbes Insights, a large majority of
Lots of businesses have social media accounts, but many of them don't know how to probably optimize their social media to get the best results, or don't have the time to learn.
This is where a social media specialist comes in. Gone are the days when businesses had to handle their online presence themselves; now, most businesses have a social media specialist to handle the hard work for them.
If you're unsure of what a social media specialist does, and how they can help your business, just keep
How do you usually handle your content creation? Do you write all original content for your blog? Do you spend time doing hours of research before posting something? What If I told you there was a better, quicker, and more efficient way of producing content?
Content curation is taking information that someone else has researched and posted on their blog, and gathering that information, a.k.a. curating it, to add to your own blog post.
Content curation shouldn't be confused with plagiarism.
There are tons of factors that contribute to how well customers are able to find your business when they search for products and services in their area.
One of the key elements to getting your business found by consumers is through online directories.
When consumers search for a local business, they often go to online directories to find what they're looking for. In the same way that consumers used to use the thick and cumbersome annual Yellow Page directory to find contact information
In journalism, one of the most basic lessons they teach you in your intro to journalism class is the concept of the 5 Ws (and one H). The 5 Ws are questions that every proper journalistic story should answer. They, along with the one H, are:
Every story you read, no matter if it's in a newspaper, a magazine, or online, answers these same basic questions.
But you're not a journalist, and this isn't a newspaper you're trying to sell; it's your products and services. However,
Blogging can be difficult to keep up with. It becomes even more difficult if you don't have an organized blogging schedule that keeps you on track each month, week, or day.
The best way to stay on track with your blogging is to create your own blogging schedule. Here are a few great ways that keeping a blogging schedule can help your business bring in more customers to your blog, and your website!
The first step is to create a way for you to stay organized with your blog posts.
Does your business have an ecommerce solution? If not, you're seriously missing out on a fantastic opportunity to boost your sales!
Ecommerce is simply an online store for your products, where customers can purchase from you directly on your website, without having to walk into your store and purchase from you in person. Although getting people to come to your store is certainly a goal for most businesses, many people who implement an ecommerce solution see a dramatic increase in the number
Have you ever thought about the importance of your About Us page? Most websites have one, and if you have an Atwill Media website, we help you setup your About page and craft it to tell your story. But what purpose does your About Us page actually serve?
According to a 2015 survey by KoMarketing on B2B Web Usability, more than 50% of people say they look to see if a company has an About Us page first. The About Us page is extremely important for customers who are looking to learn about your
Maintaining a blog on your website is a fantastic way to connect with your customers and keep them up-to-date with what's happening in your world. It's also another important way of marketing your business to curious customers who are looking for a business, just like yours, to spend money on.
But if your blog isn't attracting customers to it, and no one ever gets to read your amazing content, what's the point of it? For a blog to be effective, it needs to be spread to as many outlets as
Marketing, as you might already know, is one of the most important tools that a small business can utilize. Good marketing leads to more customers, which means more business and more money!
But you don't have to spend thousands of dollars and have a gigantic marketing budget in order to be effective with your marketing strategy. You can market your business for free through a variety of different sources and tools.
If you're working with a tight budget, and need some new options for marketing
Do you regularly read blog posts from industry experts and authorities to learn techniques that could help your own business? What about the occasional "feel good" article that seeks to give you an inside look into a business that you respect and admire?
Blogs can be used for a myriad of excellent task, from informing your customers about a new product you're pushing, giving them fun insight into your company's daily duties, or informing them on a subject of which they might not have prior
It's easy to setup a business Facebook Page and consider this to be all you need for an online presence. After all, Facebook Pages are free, and they allow you to communicate with hundreds, or even thousands, of people at one time.
But, what a lot of small businesses don't realize is that Facebook Pages, although great to have, are limited in their scope, and can only do so much for you online.
A custom built professional website, however, can do so much more for you in terms of building your
The comments section of a website can often be a battleground of ideas and suggestions. Sometimes, the ideas are helpful, and speak words of encouragement toward your business. Other times, anger is expressed through a few lines of text, and negative feedback is given to you.
Atwill Media makes it super simple to view and moderate the comments you receive on your website. In fact, it's so simple that we've only got 3 easy tips for managing your comments in today's blog post!
If you want to learn
Reviews can make or break your company. If you're doing well, and tending to every need your customer has, then the chances of you getting positive reviews are very high. But, if you're neglecting your customers by not offering them great deals, quality products, and awesome customer service, you're highly likely to get a lot of negative reviews.
It's easy to think that negative reviews are awful for your company, but that's not always the case. Any review you receive can be used as a learning
Online ads are...not the most exciting things in the world. They're necessary for getting your products in front of potential customers, of course, but how often do you find yourself ignoring an obtrusive ad because it gets in the way of your web browsing experience? It's no wonder that the number of people using ad-blocking software is 200 million people and growing.
Ads are important for increasing your revenue, but if your ads are turning people away, they not really doing you much
Last Friday, the Internet was effectively broken (and not because of Kim K this time).
According to multiple news outlets, one of the largest domain name system service providers, Dyn, was attacked on Friday by hackers who used a DDoS attack (or "denial of service" attack) to effectively shut down thousands of websites, including sites like Twitter, Spotify, Amazon, PayPal, and Reddit. In laymen's terms, the hackers sent fake traffic to the sites hosted by Dyn, causing the website to crash due
No one wants to face a crisis at work. Whether it be growing distrust in your company or a failed product launch, a meltdown of epic proportions can really harm your business in the long run.
Take Samsung's recent Galaxy Note 7 launch. What was supposed to be one of the best new smartphones one the market, launched by the biggest smartphone retailer in the world, turned into a massive failure for the South Korean tech giant. Reports of their Note 7's batteries exploding and phones catching fire
As a business owner, one of the most important assets that your company can have is a strong, reliable relationship with your community.
Communities are important, not only because they provide a shoulder to lean on in times of trouble, but also because it's a good starting off point for businesses who are trying to get themselves off the ground.
Atwill Media loves to focus on our community of hard-working business owners. We check in on you to see how you're doing, walk you through
If you're a business owner, it's important to know the influence of customer reviews on your company. After all, don't you always check the reviews before deciding to buy a product or purchase a service from someone?
We all do. It's human nature to be skeptical of someone you haven't done business with in the past. People want you to convince them to buy your products. That's where reviews come in.
The reviews you receive, whether they be through Facebook or on your Atwill Media
Blogging is an important element of marketing to your consumers, but have you been doing it wrong?
Many businesses make the mistake of using their blog as a tool that exists simply to get clicks on their website, and pack their articles full of keywords to get higher search engine rankings. More visitors to your site and high search rankings are important, make no mistake, but a blog is much more than those two things.
A blog exists to inform your customers of information that they can't find
As a successful business owner, you might think that you have everything figured out. You've built a thriving business from the ground up, you have plenty of customers, and you're continuing to head in the right direction financially.
But what happens when your business turns stagnant, and you start to lose some of that spark you had when you first began? Maybe you've exhausted all of your great ideas, and you have nothing left in your bag of tricks.
If this is the case for you, then
You're probably thinking, "What? Arguing? That's never a good thing! It's always caused me problems."
Well, you're not completely wrong. But that's because many people "argue" in the wrong way. Instead of having a passionate discussion with another person to try to convince them your view is the correct one, most people yell, scream and throw out words laced with anger and bile. This is not the correct way to argue, so yeah, if you're doing it this way, you're doing it wrong.
You're probably also
Our world is more and more frequently becoming virtual. Most people look online for businesses now more than ever before. This is why your business must have an online presence. If not, you may be losing out on some serious business.
Online visibility is defined as a business's online presence. Whether that be with social media or a website, search engines are constantly looking for the most relevant answer to a search. In order to keep your business at the top, you
Have you noticed an unusual amount of traffic around your store? Unless you have been under a rock this past week, you have probably heard at least some mention of Pokemon GO, a new smartphone app that has many people out wandering around their towns. Have you thought about what this could mean for you business and its marketing opportunities? If not, join in on the fun and take advantage of this trend! Chances are, your business has been labeled a PokeStop or Gym without you even knowing it!
Customer reviews don't just influence people.
Search engines love online reviews for the simple reason that consumers trust, actively look for, and depend on what their fellow consumers think. Reviews show that your business is trustworthy and provide a competitive edge.
Consider this: Google notices that your business has several reviews on Google, versus your competitor, that has no reviews. Google considers these reviews in order to provide the most relevant search
As any business owner knows, trust between a business and its customers is a top priority (at least, it should be, if you're concerned with being a successful business).
Without trust, customers have reason to question your claims about the product or service you're trying to sell them, and as a result might choose to leave your business and find someone else who betters suits their needs.
But how do you build trust between yourself and the customers that you are tasked with serving day in and
Do you often feel you're trapped in the same old boring routine? Like you're always going in circles when it comes to making big decisions on projects, such as how implement your newest social marketing strategy, or how to attract more customers to your business?
This is usually a result of being trapped inside of the metaphorically famous "Box." This is a space where you can't seem to venture outside of the six imaginary sides that surround you, and where you always get trapped in the same
There's nothing wrong with self-promotion. Self-promotion helps you get your voice out there, let's people know you're proud of the work you've done, and shows customers that you believe in the product or service your unabashedly promoting.
However, there is a thing known as too much self promotion: a.k.a rampant self indulgence. You never want to cross the line from happily sharing what you've accomplished, to egotistically bragging about yourself.
If you've got something good to share,
Appealing to the younger generation of consumers can be a difficult task. Millennials, a term that someone who apparently is smarter than the rest of us has labeled those born between 1985-2000, can be a tough group to appeal to.
They don't trust big corporations, they want honesty from you, they love social media and new technology, and they are always looking for the hottest new trend. How do I know all this? Well, I just so happen to be one of those millennials.
You might be thinking to
In the last post, you learned the five steps of the buying cycle. As you might remember, the customer's journey includes:
For you as a company, it is important to support your customer in each of the stages. An excellent tool to do so is your website -
The buying cycle is a step-by-step journey your customer will make before they finally buy your product. Your job as a company is to deliver the right information, at the right place, and at the right time, to make the process easier for customers. One excellent and effective way to do so is through your website.
The buying cycle is made of 5 steps:
Awareness - In the first step, possible customers become aware of an unfulfilled need.
Research - Your audience's attention is captured. They conduct
Successful entrepreneurs didn't start with riches and fame (well, that is, unless you're Donald Trump). Most had to work hard to get where they ended up, overcoming obstacles as daunting as poverty, education, resources, and more.
If you ever feel like quitting, and don't think your dreams could ever become a reality, just remember these 6 famous entrepreneurs and the steps they had to take to achieve their dreams!
Ford grew up as a farmer's son, a profession that is generally
Words hold a lot of power. We use them to express our feelings, like anger, sadness, joy, confusion, surprise, disapproval, etc. And the words you choose to say or write have a lasting impact on the ones who hear your words.
As any business owner knows, the words you use to brand your company -- such as your motto, advertising language, and website content -- have powerful effects on the way customers perceive a business.
There are certain words that have proven to be more powerful
Let's face it, the last hour of work is basically the time where you do minimal work, goof off a little, talk to coworkers, and maybe surf around on the Internet. It's typically one of the least productive hours of the work day.
Conversely, during the morning, people usually have their most productive hours. Your brain is refreshed (after a couple of cups of coffee, of course) and you're ready to get your day started. So, the question is, how can you make your last hour of work productive as
Freelancers can be one of the most helpful assets for a company that wants to create awesome online content, or needs a good logo design, but does'ât have the funds to hire a full-time employee.
Using freelancers is both cost efficient, and rewarding, for both parties involved.
Having done freelance work for multiple publications, websites, and companies in the past, I know a little about what freelancers want out of your company, and what you, as a business owner, should do in order to hire
Lists are what keep me going, day after day. I don't know what I would do without them. I would be lost, and I am sure many of you feel the same way!
Sometimes, though, my to-do lists can become a bit daunting. The constant outpouring of new apps, and posts about new life-hacks, doesn't help either. With so many options, and so much to do, our lists, like our lives, can often become complicated and overwhelming. Thankfully, though, it doesn't have to be! Here are a few tips on how to help you