Marketing your business can be intimidating. There's a lot of things to consider when deciding how you're going to represent your brand. However, it is SUPER important to be involved in digital marketing. The internet is where everything is happening and where many people get their information. There's tons of platforms out there for you to get started, but there is one platform we recommend getting on no matter what—Google.

You've probably been asking yourself this question: what the heck is SEO? Well, it's a lot. Many things are involved with search engine optimization or SEO. But before we dive into all the things that SEO is, there are a few things you need to know first, like what a search engine is.

It's the middle of November and the holiday season is right around the corner. The next couple months is one of the busiest stretches of any time of the year for all businesses. Because it's so busy, it's important to put your business in a position to capitalize on this busy time of year- and that goes for your Google Maps listing as well. These 3 SEO tips can help you optimize your Google Maps listing for the holiday season!

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Google My Business has a built-in feature…

Google rankings have always been competitive. As Google's algorithm has become more complex, so too have companies in their negative SEO practices. Negative SEO is the practice of maliciously trying to drag down or cause harm to a competitor site through black hat methods. Here are three negative SEO tips to look out for.

1. Redirected Bad Domain

Backlinks affect your ranking. We know this from the Panda update, but what about redirects? Redirect, in its purest form, is a way to…

Customer reviews play a significant role in effective digital marketing and SEO strategies for a business, and 90% of customers read reviews before visiting a business. Because of this, Atwill Media highly recommends that you factor customer reviews into your business's digital marketing and SEO strategies. Reviews have an effect on both search engine optimization (SEO) and user experience (first impressions, likelihood of using your business, etc.), and not effectively managing your customer…

For every place that your business appears on the internet, you likely also have a description of your business accompanying it. Whether it's on Google My Business, Yelp, Facebook, or an About Us page on your website, a solid description of your business is recommended. Business descriptions are great because they allow you, as a business, to get the right message that you want in front of a potential customer so that they will get an idea of who you are and form a favorable first…

Getting found online is very important for a business, but many business owners find themselves struggling to create an SEO plan to help. Following just a few simple SEO guidelines can help your business be found more easily.

Tip 1: Make sure you are consistent with the format of your name, address, phone number, and website.

Google looks for consistency and it can be harmful to your site to not update your information when there is a major change. If you need help, here is a list of places…

Yelp is an online directory used to help users find businesses in their area. The primary goal of Yelp is to connect businesses and consumers via an online platform. It's been growing in popularity each year since its founding in 2004, and is one of the best platforms to list your business on alongside Google Maps, Apple Maps, and Facebook.

Why You Should Care

Even with the knowledge that Yelp is a fairly big deal in today's online business environment, you may still be thinking "Why do I…

Apples Maps is an important resource for your business. While Google Maps is the "big dog" for map navigation services, Apple Maps is important because it it the default "maps" app that Apple devices utilize. Many users may not even realize they are using Apple Maps instead of Google Maps; but if they have an iPhone, Apple Maps is likely what they are using.

Why is it important for your business?

So, why do you need to make sure your business is listed on Apple Maps? There are a few reasons…

Google My Business has a multitude of features available that businesses can utilize to help promote their business online and improve their digital footprint. One of these features is the Post feature which lets you do just what the name implies: post.

Very similar to a Facebook or Twitter post, the Post feature lets you make posts within your Google My Business Dashboard to be featured on your Google Maps listing for consumers to see. These posts can be anything you want them to be.…