New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you're looking to get your start in the social world or looking to make some improvements, we've got you covered! We're kicking off 2023 with a look at the top trends predicted in social media. If you haven't made any resolutions for your business yet, we recommend adding one or two of these to your list.

Love it or hate it, social media is a big part of our society. That means it should also play a big role in your business. A strong online presence isn't complete without social media, and the better your content on social media, the more likely you are to create brand awareness, reach new customers, build relationships, and increase potential leads.

One of the most common tips you'll get as a small business owner is being active on social media. This resource is invaluable. It's open to all (usually for free) and gives you a chance to engage with your customers, stay informed about their likes and dislikes, and seek out potential customers. If you aren't already taking advantage of that, it's never too late to get started!

We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business? It's a valuable tool, that's for sure, but it does come with some limitations and it sometimes doesn't provide certain things you might want or need. Let's look at some things to consider when it comes to social media expectations:

During times like these, it's even more important to utilize ways that can help get your business out there and in front of consumers. One topic we love to discuss in our marketing tips is social media, and we have something new to share! There's another way to get your products in front of your customers: Facebook Shop—and we've gathered just about everything you need to know.

We've said it before and we'll say it again: in today's world, being on social media is a necessity. 74% of consumers rely on social media networks to help them make purchasing decisions. On social media, you have the ability to directly communicate with your customers, creating loyalty and getting your business out there. It’s a great tool to promote new products, sales, and services, as well as showing your business's personality in a fun way. By maintaining a positive reputation…

Social media can be a fantastic tool for your business. It can provide many benefits and give you an advantage over your competition. But how do you get followers and create a more loyal customer base?

We all know that customer service is one of the most critical functions of your business. Without showing your customers that you support them and hear their needs, you risk losing your credibility as a business. 2020 has confirmed what we've known all along: the importance of upkeeping your online business and how it can help keep you afloat when you can't be face to face with your customers. Customer service comes in many shapes and forms and should not be ignored, especially when it…

In an ever-changing world, technology has taken the forefront in the way that we promote our businesses. As the market changes daily, so does the way we communicate with our customers. There are one hundred and one ways to go about promoting your business, and the best option for your brand might not the best option for other brands.

Facebook is one of the most popular social media platforms in the world and can be an amazing tool for your business. Check out some of the business resources you can use during this time:

Staying connected to your customers has never been more critical. It can be difficult, especially right now, to close the distance between you and your customers. But there's a lot you can do to stay connected, especially on social media. Check out some ways you can use social media to keep connected to your consumers.

Facebook is an ever-growing and changing social media platform. It may seem as if every time you turn around, they've launched a new update, and you wouldn't necessarily be wrong. Facebook has recently released a few updates that can change the way you post for your business. Check out what Facebook updates you should know about.

Social media graphics are extremely important. Creating them may seem difficult, but no worries! We've got some tips and tricks on how you can make social graphics like the professionals.

Influencer marketing has been around for some time now, but social media influencing has gained popularity in the past few years with the rise of social media. Using influencers to promote your business, product, or event has become something of the norm.

You see it all the time without really realizing it. Think of all the Superbowl commercials that feature a celebrity or someone well known. But social media influencing really came into the spotlight recently. One example of how strong…

Yes, you read that right. Meme marketing has become a new avenue for marketing your brand on social media. This marketing strategy was seen most recently with Netflix's original movie, Bird Box. As Entrepreneur says, Bird Box became a viral sensation due to the creating and sharing of social memes.

via GIPHY

This type of marketing is still relatively new but is gaining ground quickly. Memes are a great way for brands to tie in humor and entertainment in their marketing. And it's FREE.…

Let's face it, LinkedIn is not the first thing you think of when it comes to social networks. Trying to use any social media can feel like you're blindly walking through the dark, but don't stress! Here are three tips on how you can use LinkedIn for your business like a pro.

Industry Related Content

When posting, remember to stick with content that deals with your industry. For example, if you're in the plumbing industry, you might post an article that talks about the importance of knowing…

Let's face it, social media is an essential part of the marketing game. Social media users span generations, social class, race, and gender. Unlike a magazine or television ad, you can almost guarantee that an ad on social media will reach your target audience. If you haven't had the opportunity to focus on social, the new year is the perfect time to make it a priority.

Narrow Down Your Platforms

It's a common belief that if you are going to use social media that you need to use every social…

What is Instagram?

Instagram is a social media network that uses photos and videos to interact with others. It is mobile based which means you can only post to your Instagram account from the app on a smartphone or tablet. However, you can view Instagram accounts on a desktop computer.

Like Facebook, Instagram has a News Feed. When you follow someone's account, their photos and videos will show up in your news feed. Similarly, when you create a post, that photo or video will be saved to your…

Google My Business has a multitude of features available that businesses can utilize to help promote their business online and improve their digital footprint. One of these features is the Post feature which lets you do just what the name implies: post.

Very similar to a Facebook or Twitter post, the Post feature lets you make posts within your Google My Business Dashboard to be featured on your Google Maps listing for consumers to see. These posts can be anything you want them to be.…

You have most likely heard that social media is an important part to any marketing strategy. It should come as no surprise that utilizing it during holidays can really amp up your sales and engagement. But only if you use it in an effective way. Just like you wouldn't plan a last minute party for hundreds of people, you wouldn't plan a last minute holiday campaign for your social media.

Planning Your Social Media Party

To get the most out of a holiday social media campaign, you should begin…

Since the launch of reviews on Facebook Pages, Facebook has used a 5-star rating system to let users come to a company's Facebook Page, leave a star review from 1 to 5 (1 being the worst and 5 being the best), and a short, typed testimony explaining their rating.

But recently, Facebook has started rolling out a new type of ratings system. This system, instead of using stars from 1 to 5 to rate businesses, is now using a 10-point decimal system.

Here are a few key things you need to know about…

What good is an amazing, informative, jaw-dropping blog post if almost nobody knows it exists?

Website hits and what we call "viral" blog posts are all reliant on one key factor: lots of sharing.

That's what social media is all about anyway, right? Sharing is important to the success of anyone on social media. It is, after all, called SOCIAL media.

So, how do you get your customers and your followers to share your content on their own social media accounts?

You have to make it easy for them.

If…

Social media can be a finicky beast to deal with, if you're a business owner. To reach the most people with your chosen platform, you sometimes have to do more than publish a post; you also have to pay attention to what time you're posting.

Although it's always good to regularly post on your social media, and keep it active, your posts won't be doing their jobs if none of your followers are able to see your posts. Platforms like Facebook, Instagram, and Twitter have made great strides in…

Social media is everywhere these days. In fact, the number of worldwide social media users was around 1.96 billion in 2016; roughly 28% of the total population on the planet! If your business doesn't have a social media account, you're seriously missing out on the opportunity to get tons of new customers!

Atwill Media is here to help you with all your social media needs. When it comes to getting you more exposure, and more business, we've got you covered, thanks to our myriad of helpful…

Are you on LinkedIn? Well, if you're not, consider this a reason to jump on board right now: LinkedIn boasts a user base of more than 400 million members.

That's a huge chunk of the social media presence online. By comparison, Facebook, the most popular social media platform, has more than a billion users, and you'd be hard pressed to find a business out there who doesn't currently have a Facebook Page.

You can think of LinkedIn as the more professionally-minded Facebook. It operates in much…

Twitter is one of the most influential and helpful social media platforms to be active on with your brand. Chances are if you're a brand that wants to make an impact on your customers, and connect with them on a more personal level, you are already using Twitter.

But have you ever noticed how some brands have that little blue check mark beside their name, while others don't?

This is what's known as a Verified account, and it distinguishes the influencers, brands, and famous people from every…

Have you ever wondered if it's possible to get your social media profiles connected to your Atwill Media website? Wouldn't it be great if you could direct visitors to your website quickly and easily to your Facebook page, your Twitter profile, or your YouTube channel? Here's the good news: with Atwill Media, you can, and in only a few simple steps!

Why would you want to link your social media profiles? Well, for one, it lets visitors to your website find where you are online without having to…

You've got an Instagram account, you've got an Atwill Media website. So, how do you bring two things you love together in one place?

We've got the solution, thanks to a handy little tool called LightWidget!

With LightWidget, in only a few simple steps, you can get your Instagram feed embedded directly onto your website.

And the best part? You don't have to continuously update the widget; it updates automatically, so your latest pictures are always featured first!

Take a look at the quick tutorial…

Facebook is the largest and most successful social media website in the world. It's used by not only everyday people who want to connect with friends, family, and old classmates but also by business owners, who are looking to connect with their customers on a more personal level.

But did you know that there are different types of Facebook accounts, for both business and leisure?

If you haven't noticed already, there are two different types of Facebook accounts: a Facebook Profile and a Facebook…

Updated on 3/14/2018

When social media first burst into the mainstream with Myspace, it was a new frontier that had mostly been unexplored by a wide majority of people. It was a lawless medium where you could tell hordes of random people all of your deepest thoughts or maybe just what you had for lunch that day.

Because most people had never experienced the kind of freedom of expression and opinion that they could on social media, there was no real set of ethical laws that governed it. But…

There are 300 million monthly active users on Instagram. 300. MILLION. That's just 20 million shy of the entire population of the United States of America.

Originally starting out as an iPhone only app in 2010, Instagram has grown into one the most popular social media apps in the world. Need some more facts to prove Instagram's appeal? Let me drop some knowledge on you:

• Since 2010, Instagram users have shared more than 30 billion (that's with a "B") photos.
• An average of 70 million photos are…

No matter where you look, social media contests seem to constantly be a part of our online lives these days. In fact, they have become so commonplace that they are now seen on most, if not all, social media platforms. I see them daily, so I'm sure you have, too. In fact, I'm not ashamed to admit that my friends and I once entered into a fierce battle for an online promotion that was giving away concert tickets. In the end, we were victors, and reaped the rewards of a great musical…

Have you ever encountered this problem: You just posted a fantastic picture to Instagram, complete with pleasing angles, perfect lighting, an interesting subject, and high quality resolution. You've written the perfect caption for your photo, and used all the correct trending hashtags. Then, you think, "oh no! I need to post this to Facebook as well. Ugh, it's going to take forever to copy everything over."

Twitter isn't just that thing that your kids or grandkids stick their faces into when you're trying to get their attention. It just so happens to be something that you should be sticking your face into as well!

So, you've started a brand new business, and you're looking to get connected with your customers through the Internet and social media. With all the social platforms out there to choose from, it can feel a bit overwhelming. Should you use Twitter? Instagram? Pinterest? Facebook?

The answer to this question all depends on what you feel most comfortable with, based on how familiar you are with each platform. But by and large, the most common, and most used social platform out there, is Facebook.…