Effective self-promotion begins, in most instances, with the news release. A news release is not only a good way to promote your business, but also your brand. News releases, probably more commonly known as press releases, are documents that offer news and/or information about your business.
Today, there are two types of news releases: traditional and social media. The traditional type of news release is designed to be a ready-to-print story that a journalist could use, if needed; though more often than not, journalists now use them as story tips and will often rewrite the work. If this happens (or if your release is printed just as you submitted it), your news release is considered successful.
Social media releases differ in that they are only posted online, are often in a multimedia format, and do not go directly to journalists.
Today, news releases are typically sent in one of two ways: as a paper copy, or through email. Statistics show that, typically, journalists prefer to see your news release typed into the message, as opposed to attaching a file to the e-mail. When sending a physical document, always put the news releases on your company’s letterhead.
Nevertheless, how does a small business owner who knows nothing about news releases, write one of his/her own? Well, there are endless amounts of news release templates available on the Internet that can be found easily with limited searching. However, if you don't want to use a template for your release, here are some tips for writing successful news releases:
More tips on writing effective news releases, and step-by-step guides can be found at these helpful links:
Jennifer Thompson is a Paragould, Arkansas native, and graduate of Arkansas State University with a degree in strategic communications.
She has worked in the field of journalism around Northeast Arkansas for the past 15 years as a writer and editor. She is currently a public relations specialist and freelance writer.