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The Twitter Basics

The Basics of Twitter: Tips on How to Utilize Twitter for Your Business

Twitter has become one of the most popular social media networks. It is a great place to connect with your audience and market your business. We've got some tips on how you can start using Twitter for your business like a pro.

The Profile

Like other social media sites, you need to create a business profile for Twitter. A business profile helps ensure that all the content is linked back to your business. It makes it easier for people to find your business on social media, especially if the username and the profile picture matches your business’s brand. Make sure to have your profile set to public so users can find and follow you on Twitter.

Bio

Your bio on Twitter is a way to tell your audience a little bit about your business. By adding related hashtags to your bio, your profile will come up when people are searching for those topics. You can even link your website in your bio, helping drive traffic from your social media to your website.

Tweet Tweet, Tweet Tweet

To be relevant on Twitter, you need to post at least five times a day. Twitter is a fast-moving social media, with different people in your audience online at different times of the day. Posting five or more times a day helps different people see you throughout the day. There are also daily hashtags, which can help you figure out what content to post on which days.

Retweets

One of the great things about Twitter is the ability to retweet other posts. Retweeting is an excellent way to share articles that relate to your business or mentions and comments made by members of your audience. This helps bring more depth to your profile— changing up what your audience members are seeing and keeping them more involved with your business.

Twitter can feel intimidating, but it doesn't have to be! With these steps, you'll be posting and promoting on Twitter like a master in no time.

Contributor Dani James

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.

When not working, she enjoys spending time with her family, reading a good book, and watching The Office.

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