Getting found online is very important for a business, but many business owners find themselves struggling to create an SEO plan to help. Following just a few simple SEO guidelines can help your business be found more easily.

Tip 1: Make sure you are consistent with the format of your name, address, phone number, and website.

Google looks for consistency and it can be harmful to your site to not update your information when there is a major change. If you need help, here is a list of places to check:

• Google My Business
• Yelp
• Apple Maps
• BBB (Better Business Bureau)
• Bing
• Local Chamber of Commerce Chapters
• Four Square

*Please keep in mind that some of these services may require you to pay to have full access. There are also sites you can use to update most of your listing at once, but they do charge monthly fees.

Tip 2: Promote your website.

Here are some places you should use your website:

• Business Cards
• Social Media
• Anything with the business logo, name, business location, and phone number on it should also have your website. If you business gives out promotional gifts like cups, glasses, pens, or anything else, the website should be on it.

Tip 3: Leverage the social media platform that works best for your specific business.

Businesses don't need to be on all platforms, just the ones that match your business plan.

• When you post on Facebook, don't forget to add your URL to the post when relevant.
• Things to think about: What do you want to gain from social? Is it just to get your name out there? Is it interaction with your customer base?