Tips For Successfully Promoting Your Website
You've got a great website, built by the awesome folks at Atwill Media, but now you're having trouble figuring out how to promote your website, and get people interested in it. What do you need to do?
We know that getting the word out on something is tough, especially if you’re unsure where to start. That’s why we've come up with three simple places, with links to the websites, where you can start promoting your custom-built website!
Search Engines (SEO)
One of the best places to promote your website is through search engines, such as Google, Bing, Yahoo, etc. Getting and ranking high in search results depends on a number of factors, but one of the best ways you can be sure you're getting found is by working on your SEO (Search Engine Optimization). This is a fancy term that a lot of marketers like to throw around, but what it really boils down to is making sure your website's metadata is correct and accurate, you're using popular keywords in your website content, your website is mobile responsive/friendly, and you're publishing content on your site that people deem relevant and helpful to them. Thankfully, at Atwill Media, we help you do all of this stuff! You can customize your meta data for each page of your website, our websites are responsive to mobile devices, our client service representatives write brilliant copy packed full of keywords, and we make it easy to help you publish blogs so you can start giving customers the relevant content they deserve from you!
Online Directories (Yelp, Yellow Pages, Google My Business)
Before the rise of the Internet in the '90s and early 2000s, most people searched for a business using a more traditional medium: the phone book. If you needed an address or phone number for business, you would open up your phone book, find the info you needed, and contact the business to find out more about them. By today's standards, this seems archaic. These days, online directories have made phone books obsolete. Websites like Yelp, TripAdvisor, and UrbanSpoon have replaced phone books, but remnants of that time, including the Yellow Pages website, still do the job just as well as their paper and printed ancestors. Atwill Media helps you to get your business into many of these online directories, including Yelp, and through search engine listings like Google My Business and Bing Places.
Social Media
Have you ever been on Facebook and NOT seen a business's page being promoted on the sidebar, or randomly in your news feed? These promotions work because they get a business's Facebook page, and subsequently their website, directly in front of the eyes of potentially millions of people. If you don't have social media accounts set up for your business, get them now. Trust us. Social media is increasingly becoming dominant in our society, and will only continue to grow. By linking your website to your social media accounts, you're promoting yourself in a way that gets proven results. And if you have things like Google Analytics setup for your site, you can see where many of your visitors are coming from. Chances are, many of them will be coming from links that you shared on your Social Media accounts.
Promoting your website is simple! Follow these steps and start seeing your website traffic soar!
Contributor Caleb Hennington
Contributor Caleb Hennington is a 23-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.