Twitter is a fantastic way to interact with your audience, and market your brand at the same time. It also gives you the ability to advertise on their site. In the next part of our Twitter series, we're breaking down Twitter Advertising.
With Twitter, you can tailor advertising to fit the goals that you want to reach for your business. They offer an array of options to achieve this, whether that's awareness, tweet engagement, followers, website clicks, or app installs.
With advertising on Twitter, you aren't breaking the bank. There is no set minimum, meaning you can create an advertisement even with a small budget. This is a great way to achieve your goals and keep your budget happy.
Before you start, figure out what your objective is for advertising. Goals will help you decide which ad format to choose. Planning objectives will also help you track how your advertisements do, in terms of reaching your goals.
Once you have your objective, you need to figure out the audience you want to reach. This will help you target the ad to that particular group, and make sure that your ad reaches the consumers that you want to reach.
After figuring out the objective and the audience, you need to figure out how much you want to spend. Once your budget is set, you will be able to stay within those parameters.
Once you set your objective, your audience, and your budget, you’re ready to pick the Tweets for your ad. When picking Tweets for your campaign, 4 to 5 is a good number. Since this is an ad, Twitter suggests that you don’t use Tweets that have hashtags or mentions.
Twitter advertising is a great and budget-friendly way to market your business. With these steps, you’ll be advertising on Twitter in no time!
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.