Twitter is a great tool to utilize to help further your business's online reach. In the next part of our Twitter series, we're breaking down the in's and out's of using Twitter Promote Mode.
Twitter Promote Mode is different than Twitter Advertising. Twitter makes it very clear that a Promoted Tweet is not an ad. Instead, they help amplify your message to a further audience, extending the reach of your business. With Promote Mode, you could be seen by up to 30,000 people and gain up to 30 new followers.
With Promote Mode, your organic tweets (tweets that you produce regularly) are put through a quality filter test to make sure that they are passing the guidelines that Twitter sets. Once the organic tweet passes the quality filter test, it's promoted. With Promote Mode being always on, it is always promoting your business, even when you get busy.
One of the great things about Promote Mode is that it's mobile first. This means that you can track your progress while on mobile devices. It also provides the ability to access your metrics, from both mobile devices and a desktop.
With Promote Mode, you can track the progress you make with the Promoted Tweets. This helps you measure the success of your tweets. You can also pair your Promoted Tweets with an ad campaign. By pairing these two together, you can get the most out of your campaigns. You can even update as your goals change and cancel at any time. Promote Mode also offers automatic billing so that you can have it run continuously without worrying about upgrading or renewing.
With Twitter Promote Mode, your business will be thriving on social media in no time. For more tips on how to utilize Twitter for your business, check out the other parts of our Twitter series:
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.