Visual content is extremely important to your marketing strategy. Content with relevant images gets 94 percent more views than content without relevant images. Infographics are informational graphics that are used to make information more easily understandable and could be a valuable addition. They are fun to create, and they change up the types of visual content that you use. But they can do more than that. Infographics can increase web traffic by 12 percent and are shared 3x more on social media than any other type of content. Check out more info about visual content below!

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.