When designing a website, a lot of factors come into play. Not only are you creating a hub for your customers to find information that's relevant to their needs, you're also creating a beautifully designed place for people to explore. The images and visuals that you use to create your website are equal or more important than the info on your website.
When we create a website at Atwill Media, we take into consideration both visuals and info, to create an industry specific custom website that works for your needs.
But if you're wondering what to do when it comes to uploading the right images, or sending your client service representative the kinds of images they need to design your perfect website, we've got the answers. Keep reading for more.
A big part of selecting great visuals for your website is to pick images that are eye-catching to the customer. Eye-catching images are ones that literally make your customers stop and take the time to look at them. That might seem like a no-brainer for many people, but you'd be surprised how many businesses use bland and boring images on their website. Your customers are going to look right over your website if you don't employ good visual imagery.
For example, if you're a contractor who specializes in custom home design, you absolutely have to use good eye-catching images to get your customers to decide to buy from you. If you don't have good images of the beautiful homes you've built, than how can customers know they can trust you with their next dream home? Eye-catching images matter.
Your images also need to be high quality in order to be effective. No one likes to look at blurry or pixelated low resolution images. When a company uses images on their website that are anything other than high quality images, it makes the company look very unprofessional.
When you select photos to upload to your Atwill Media website, make sure the photos are high quality, which typically means they have a larger file size and are more detailed than other photos.
Even if you have a high quality image, a small image can really turn people off of your website. That's why Atwill Media has a image size requirement whenever you upload any image to your website. The minimum file size we require is 190 x 150 pixels, and the max file size you can upload is up to 32MB.
Larger images attract more attention on your website and keep customers tuned into what you're trying to sell to them. Use larger images on your website instead of small images to give web pages variety and style.
Finally, in order to get customers to visit your website and stay there, make sure the images you're using are relevant to your industry. You want your customers to know exactly what product or service you're selling to them as soon as they come to your website.
If you're a towing company, use images of your tow trucks or vehicles being towed. If you're a boutique, show off your apparel on models or on racks. If you're an auto dealership, you have to use images of your cars, trucks and other vehicles that you're trying to get people to buy. If you're not using relevant images, you run the risk of confusing your customers. Most customers will leave a website immediately if they can't find the information they're looking for within a few seconds. Make sure your customers know what your business is all about with relevant images.
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and geeking out over pretty much everything.