Having a website is great, but how do your customers find you online? Check out our 5 favorite tips on how you can make your website more visible to your customers!
Reviews are the Internet's word of mouth. They show the success of your past job and can move your ranking higher in Google. Encourage your customers to leave reviews on Google, your website, and Facebook by sending out an email asking them to review your business with links to these sites.
Having information online is important for your business, especially contact information. Keeping your business's information consistent across all platforms will take out any confusion on how to contact you, regardless of where your customers are getting that information. It will also make your business look more professional and unified.
Whether it's social media or direct messages, you can drive traffic back to your website when interacting with your customers. If they have a question or want more information, link them to your FAQs or directly to the page with the information. This makes your website more visible to them and to other users of that platform.
When trying to figure out the best keywords or industry-specific search terms, try to imagine what your customers might be searching for. If you were looking for your business, what would you search? Getting into the mindset of your audience will help you target your searches to make your website more visible to the people you're trying to reach.
Having a website is a must for online marketing, but you need to do more than that. You can drive traffic and business to your website offline. Put your website URL on everything, such as business cards, flyers, and brochures. This will help people know that they can find you online.
These simple tips will help your business become more visible to your customers. If you have any questions, you can always give us a call at 870.215.6270
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.