Reviews about your business are some of the most viewed items when a potential customer is researching you. They can make or break your first impression and help them decide whether or not they want to move forward with you. Although we've given you some tips on making the most of your business's reviews, we wanted to hone in on the importance of responding to them. Here's why you should respond to reviews:

It increases interaction.

One of the simplest benefits of responding to reviews is getting more interaction with your business and increasing your customers’ engagement. The more you can get people talking, the more word-of-mouth business you will do. Spark the conversation with a response!

It builds trust.

When your customers can see that they’re dealing with a real person, it builds the trust that they have with you and your business. If they see you responding to reviews, they know that there’s actually someone behind the brand interacting with their customers. The more authentic you can be, the better. Give your brand a personality that others can trust!

It can save a dying lead.

Want to know something crazy? According to searchengineland.com, 9 out 10 customers say that they’re more likely to disregard a customer’s negative review if the business responds adequately. Basically, if you respond to negative reviews in a positive way, you could gain another customer that otherwise would have chosen another business after reading your reviews. To learn how to respond to negative reviews, check out our blog about utilizing them: www.atwillmedia.com/blog/the-importance-of-reviews.

It shows you care.

Customer experience is so important, especially right now. With many things happening online, the ability to give your customers the full experience of your business has become a challenge. One of the best ways to increase customer satisfaction is to have good communication. Responding to reviews about your business, positive and negative, shows that you care about the customer’s experience.

Reviews can be a tricky thing to navigate, but they’re worth the effort. If you’re not already making the time to respond to your reviews, we suggest you do. You and your customers will be glad you did! For more marketing tips, like and follow us on socials!

Contributor Kacie Schechter

Kacie Schechter is a Marketing Specialist who is passionate about all things content creation with a Bachelor's Degree in Marketing from the University of Arkansas Walton Honors Program.

In her free time, she enjoys exploring the outdoors and going on new adventures with her friends and family.