With so much content already online, you might wonder if blogging is worth all the time and effort for your business. It can be daunting, but a blog is totally worth it in the long run! Blogging is a cost-effective marketing tool that can improve your online visibility and help your business grow. You can promote your products and services, as well as share your knowledge of your industry with your customers. Not sold yet? Here are the reasons you should be blogging:
Want more people to come to your site? You can do that with blogging. Think about how many pages are on your website and how often you update those pages. Not a lot, right? Every time you make a blog post, that’s one more page on your website that can show up on search engines. If you’ve optimized your titles and headers to feature words and phrases your target audience might be searching for, that’s even better.
Getting more people to your site can mean more potential bookings, orders, quotes, and client inquiries. Your blog content could give potential customers a solution to their problem and bring you more business, so make sure you’re speaking to your audience’s needs and things they might be searching for on Google.
Blogging allows you to connect not just with your current customers, but potential ones too. It’s a way to communicate with them directly. Is there a question you get asked all the time? Write a blog about it! Blogs can also be a great tool for interacting with your customers. When they leave comments on your posts, just saying a simple “Thank you!” or answering their questions lets them know that you are listening and want to help them.
Social media also provides you the opportunity to share your blogs with a wider audience. Since your followers can like and share your posts with their friends, it’s a great idea to share your blogs on Facebook to gain more traction and views for your website.
Sharing your knowledge of any given topic makes you an authority on the subject. By posting consistently, you can become a go-to source for helpful information on your industry, making you an industry leader. Showing your expertise also allows your business to gain credibility and build trust with your target audience. If you sound like you know what you’re talking about, your customers can be confident that they can rely on you.
Readers appreciate blog posts that help them solve problems. Posts that make their life easier by providing tips, tricks, and advice are more interesting and engaging than constantly being advertised to. By providing them with useful content for free, you’re building loyalty with potential customers who will then be more likely to choose you over your competitors when they’re in need of your product or service. Keeping readers interested is key, and the way to do that is by providing valuable content.
Blogging can be a great way to show off your brand’s personality, as well. Through your tone of voice and the topics you choose to write about, you can create engaging content that stands out from other companies in your industry.
This is one of the greatest benefits of blogging! Even after immediately posting, posts can continue to attract customers for years thanks to search engines. It’s still necessary to consistently create new posts, but older ones can stay relevant to readers for a very long time. Older posts that drive a lot of traffic can also be updated periodically to reflect any changes that have occurred in order to remain relevant and fresh.
Convinced yet? There are so many advantages to blogging on your website. Take the leap and start creating helpful content for your customers today!
Jeffrey Balch is a Marketing Specialist and writer for Atwill Media. He graduated
with honors from Arkansas State University with a degree in Graphic Design.
When he's not working, you can find him with a paintbrush in hand, reading a
good book, or at Target.