We often tell our website clients about the importance of Facebook and other social media when it comes to their overall marketing strategy. We also make sure they are listed on Google My Business, Apple Maps, and Yelp. Another important thing for our clients is making sure their Facebook page is verified. Why does this matter when your business is already found in so many other places? Verifying your Facebook is important for a few different reasons.
First, it helps give you security and protects you from brand imposters. Due to the nature of Facebook, just about anyone can create a Facebook business page imitating your business. However, Facebook doesn't let just anyone verify their Facebook business page. There is a process you must go through to prove the Facebook business page actually belongs to your business. Once you have done this, you will receive a check mark beside your business name to let your Facebook followers know it's really you!
Secondly, a verified Facebook page makes your business look more trustworthy. Verification means your business page is official. Once your page is verified, people know that the information posted to your page is actually coming from your business. This helps build your credibility and can set you apart from others in your industry, including competitors.
Finally, verifying your Facebook business page will help it rank higher in searches. This applies to Facebook and other search engines. When someone searches for your business by name, Facebook will automatically list your verified page as one of the top results (if not THE top result). Search engines, like Google, will also begin to associate the verified page with your business.
Verifying your page is simple and usually takes less than five minutes. If you'd like more information on how to do it, download our Guide to Facebook Verification below!
Jamie Woods is a writer and Social Media Specialist with Atwill Media. She has a bachelor's degree in Communication Studies from Arkansas State University with a focus on advertising and public relations.
When not working, she enjoys life with her kids and husband.