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YouTube Advertising: Promoting Your Business

YouTube Advertising: Promoting Your Business

YouTube is an excellent platform to use when interacting with your audience through video content. It can also be a great place to advertise your business. Check out how YouTube Advertising might be beneficial for your business.

Budget

YouTube is a great place to advertise your business when on a budget. When you have an ad on YouTube, you only pay when someone chooses to watch at least 30 seconds of it or if they click the link to your TrueView Ad below the video. This is a great way to get your business seen, but not spend a ton of your marketing budget. Most local campaigns start with $10 per day towards their ads, but you are welcome to choose an amount that fits within your budget.

Tracking

You can pinpoint your ads on YouTube, making sure that it’s going to members in your target audience. By tracking your insights, you can see the success of your ads and if there is anything that needs to be improved. If there’s something you want to change, you can make adjustments at any time during the campaign. This is a great way to test content and see what works and what doesn’t when advertising your business.

Ad Formats

YouTube offers many different types of ad formats. Each type is based on what your goal is for the ad. If your goal is to drive traffic to your website, you would use a skippable in-stream ad, where the ad plays before, during, or after other videos and the viewer has the option to skip. If your goal is brand awareness and reach, you could pick any of the ad formats, such as discovery ads, non-skippable in-stream ads, or bumper ads. With different ad formats, you have the opportunity to choose the one that best fits the goals for your business.

YouTube Advertising is an excellent way to reach a different part of your audience while not breaking your budget. It offers the opportunity to reach your advertising goals and test new content for your business.

Check out the other parts in our YouTube series:

YouTube Marketing: Increasing Audience Outreach

YouTube Videos: Finding Your Content

Contributor Dani James

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.

When not working, she enjoys spending time with her family, reading a good book, and watching The Office.

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