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YouTube Marketing: Increasing Audience Outreach

YouTube Marketing: Increasing Audience Outreach

Since its inception in 2005, YouTube has gained immense ground as a video sharing platform. It's a fantastic tool to use for your business, so check out the basics of YouTube below!

A Diverse Audience

YouTube has one of the largest and most diverse audiences among any platform. With more than 1.9 billion users, almost one-third of the Internet is on YouTube. That's a lot of people, meaning your audience is more than likely using YouTube. You'll be able to market to a wide range of your target audience and gain insight into other possible audiences you haven't marketed to yet.

A New Niche Market

Though numerous large corporations are using YouTube to connect with their audiences, only 9 percent of small businesses are on YouTube. This gives you the opportunity to find a more niche market without overwhelming your audience with the same content as other small businesses.

Blended Demographics

As shown above, YouTube has a huge audience. But who's actually in that audience? YouTube reaches more people in the 18 to 34 demographic than any TV network and millennials prefer YouTube 2:1 over traditional TV. But that's not the only demographic YouTube can reach. The 35+ and 55+ age groups are the fastest growing demographics on YouTube. This creates a platform where you can market to all members of your audience and see what other audiences you haven't yet spoken to.

YouTube is an immense platform where you have the chance to reach almost anyone in your audience. Connect with your audience and start marketing your business on YouTube!


Contributor Dani James

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.

When not working, she enjoys spending time with her family, reading a good book, and watching The Office.

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